This Week in Publishing – March 9, 2012

What the New iPad Means for Publishers, Pinterest Risks and Benefits, Women’s Leadership Conference 2012, and Digital Subscription Pricing

Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week we’re discussing the release of the the new iPad and what it means for publishers, the potential benefits—and risks—of using Pinterest, important take-aways from the Women’s Leadership Conference in San Francisco, and digital subscription pricing issues.

  • Apple finally put to rest all of the rumors and hype surrounding the forthcoming release of its updated iPad with an official media presentation yesterday. The tablet, which Apple referred to as “new iPad,” includes several updated features, such as a Retina display, an A5X processor, an improved iSight camera, 1080p video recording, voice dictation capabilities, 4G LTE connectivity, “world-ready” 3G, and 10 hours of battery life. While this announcement excited lots of consumers and techies alike, what does it mean for publishers? On his blog, Rob O’Regan discusses the new iPad’s potential impact on the publishing industry.
  • We’ve mentioned Pinterest, and its implications for the publishing industry, in our weekly publishing wrap-up before, but this week we delved a little deeper into the subject in our post Pinterest – Is it for you? It’s important to be aware of the potential risks that go hand in hand with the potential rewards of this up-and-coming social media platform.
  • Margot Knorr Mancini, TFP’s president, headed to San Francisco this week to attend the Women’s Leadership Conference, sponsored by Exceptional Women in Publishing. Panelists from many different facets of the publishing world were represented, including Twitter, Facebook, LinkedIn, BlogHer, ESPN, Scholastic, Whole Living, Zinio, VivMag, Sunset Publishing, The Daily, Dwell Media, and CBS Interactive. Take a look at Margot’s post, Exceptional Women in Publishing: Female Leaders Changing the Content Community, to find out the key take-aways.
  • As publishing continues to forge through the digital age, monetization and subscription costs have proved to be major sticking points. AdAge featured a great article about how to balance pricing between print and digital magazine editions, a topic that many publishers are struggling with right now.

This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.

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Technology for Publishing is a professional services firm that has been providing process and technical consulting to publishers in the magazine, book, newspaper and corporate industry for more than 20 years.

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