This Week in Publishing — Oct. 5, 2012
Tablet Reading Habits, Android’s Rising Market Share, Hearst’s Responsive Design Strategy, A New Digital Sales Tool, Adobe DPS Success Stories, EW’s Innovative Print Ad
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re discussing the tablet market, a new platform for analyzing digital sales data, Adobe DPS success stories, and more.
- According to a Pew Research Center report released this week, 22% of all U.S. adults now own a tablet, and 64% of those device owners use them to access news at least once a week. But the paid-content model has yet to catch on: Only 6% of tablet users said they have paid for access to news.
- That same Pew study found that the iPad’s market share has decreased, due to growth in the adoption of tablets running Android. Android tablets now account for a 48% share, thanks to an influx of lower-priced devices.
- Hearst Magazines is rolling out responsive design to better serve mobile readers, and it plans on developing rich media ad units to increase ad sales in order to pay for those improvements.
- Hearst subsidiary CDS Global has announced eEditions, a new platform for collecting and standardizing sales data from Amazon, Barnes & Noble, Zinio, and, eventually, Apple. The web-based tool could help publishers who have been struggling to generate useful reports from raw digital-sales data.
- Read about how TFP’s close collaboration with Adobe has enabled us to help National Geographic and America’s Test Kitchen use the Adobe Digital Publishing Suite to develop some of the best digital publishing apps available.
- Don’t read Entertainment Weekly? Well, the Oct. 5 print edition might be worth a look: 1,000 copies include an ad for the CW network that features video and a live Twitter feed, thanks to a smartphone embedded in the magazine.
- Wondering how Adobe’s app IDs work? Check out the DPS Tips section of the TFP blog to learn more.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know.