Today, we stop for a moment to mark the three-year anniversary of the release of the first iPad, when tablets and digital magazines became a reality. Apple’s tablet device changed publishing as we know it, and a look back at the disruptions the technology produced and related metrics offers some insight on what the future may hold for digital media.

Here are some interesting and valuable data and news bites we’ve gathered over the past three years as we’ve worked alongside publishers to understand and plan for what’s to come.

March 2013
  • Almost $1 of every $3 spent on desktop/notebook PCs, smartphones and tablets in Q4 2012 went to Apple. According to IDC, global shipments of smart connected devices in 2012 rose 29.1% compared with 2011,  thanks to 78.4% growth in the tablet category, where Apple’s iPad is a market leader.
February 2013
January 2013
December 2012
November 2012
  • Apple’s iPad accounts for 54.5% of mobile web traffic on websites using the site optimization service OnSwipe, compared to 19% of web traffic coming from iPhone and 26.5% coming from other mobile devices. The iPad accounts for 98% of all tablet web traffic.
  • The launch of the iPad mini and “continued dominance” of the iPad will ensure Apple’s iTunes App Store remains the “premier destination” for tablet downloads through to 2017, the Strategy Analytics predicts.
  • Apple said it sold 3 million iPads in the three days following the launch of the Wi-Fi version of the iPad Mini and the fourth-generation iPad.
October 2012
September 2012
June 2012
April 2012
March 2012
  • Apple reported that it sold 3 million iPads with its new Retina display in the first three days of its release.
  • Adobe DPS apps accounted for 13 of the top 20 apps in iMonitor’s list of the Best Magazine Apps for iPad.
April 2011
March 2011
November 2010
October 2010
June 2010
May 2010
April 2010

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.