Proposed Postal Rate Hikes, The War Against Internet Trolls, Moving Beyond Pageviews, Financing Online News, TFP’s DPS Tip: Pan & Zoom Overlays, What You Need to Know About iOS 7, September’s Pinterest Roundup, TFP’s Infographic Pick of the Week: Secrets of Contagious Content
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re looking at one publication’s approach to dealing with trolls, metrics for measuring online success, what you need to know about iOS 7, and more.
- Publishers and direct mailers were disappointed by the news that the Postal Board of Governors has requested an emergency postal rate increase of 5.9%. If approved by the Postal Regulatory Commission, it will take effect in late January. The Affordable Mail Alliance said it will continue to fight the proposal.
- Many online publishers struggle with preventing spammers and trolls from dominating their article comment sections. Popular Science‘s solution: It’s shutting down its website’s comment feature. But is closing off a forum for reader discussion and interaction really the best way to address the problem?
- While most publishers still keep a close eye on pageviews, Digiday points to an increasing emphasis on assessing engagement and user behavior in terms of metrics such as interaction with HTML5-based ads and content sharing, and discusses how publishers are preparing for the inevitable “post-pageview world.”
- A paidContent article contends that online news can’t survive without financial subsidies from sources such as a wealthy benefactor or another line of business—just like it’s always been with print news.
- Adobe Digital Publishing Suite’s Pan & Zoom overlay is a fun, interactive feature that lets you display a small area of a larger image that users can pan and zoom in on. We explain how it works this week on TFP’s DPS Tips blog.
- Apple’s iOS 7 mobile operating system for iPhones, the iPod Touch, and iPads represents major changes for users and app developers alike that go beyond its new interface design. Our iOS 7 overview will help you get up to speed.
- TFP’s September Pinterest Roundup includes stories about the introduction of ads to Pinterest, tips from companies that are leveraging the tool to connect with their audiences, and more. Check out the Technology for Publishing Pinterest page, too, where we’re pinning interesting and inspiring content related to the media industry.
- Every Wednesday, we post our Infographic Pick of the Week. This week on the TFP blog, learn about six key drivers that shape viral content, and get some suggestions for making content emotionally engaging.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!
Posted by: Gina Barrett