In early October, mobile news reader Flipboard announced that it had 90 million users—a 41% increase over the number it reported in April. Some publishers aren’t sure whether the mobile news reader helps them by attracting attention to their brands or hurts them by keeping their audiences within the Flipboard app rather than driving traffic to their own websites. Meanwhile, according to AdAge, non-traditional publishers such as Cisco and Levi’s are creating surprisingly successful brand magazines on Flipboard.

Given Flipboard’s popularity and staggering growth, it’s worth keeping an eye on it, regardless of which side you’re on. This infographic from Flipboard takes a look at who’s using the app, its top publishers, and the top brands.

Click the image below to view the full infographic.

Flipboard infographic

Visit Technology for Publishing‘s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.