Adweek directed our attention to this infographic that’s based on data from analytics firm Chartbeat that explores how readers interact with content and ads on websites. A couple of findings that might surprise you: The area just above the “fold” on a web page gets more viewer attention than the top of the page, and people spend more time below the fold than above.

Click the image below to see the full infographic.

Chartbeat infographic

Visit Technology for Publishing‘s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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