A recent article and infographic from Folio examine the tricky relationship between publishers and content aggregators. Of course publishers want their content to be discovered by as many potential readers as possible. But while third-party news aggregators help that content gain exposure, many publishers suspect that that exposure comes at the expense of direct traffic to their sites—though the Folio article notes that that’s not necessarily so.

Click the image below to view the full infographic, which includes some stats on the major players in the content aggregation market.

Content Aggregator Apps and Publishers: A Complicated Dynamic (Infographic)

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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