Great news for salespeople who useCRM-in-DPS DPS apps during sales calls. New Library/Store APIs in the Adobe Digital Publishing Suite Release v31 can create a direct link between DPS app content consumption data and third-party customer relationship management (CRM) systems such as Salesforce.com. Data such as app content viewed, calculated time spent, interactivity used, and other analytics information can be collected during a customer visit. It can then be directly uploaded along with any other notes to a sales opportunity record in the CRM system. The usage data can then be analyzed to determine if there is a correlation between content consumption and sales and revenue. Note: These APIs are available only for Enterprise customers.

For more information about this feature, see “Integrating DPS with CRM systems such as Salesforce.com” on the Adobe website.

Check out TFP’s DPSPublish™ Handbook or DPSPublish™ app for details about building and publishing iPad apps.

For other great tips, sign up for the TFP newsletter. Want to learn even more and become an expert? Check out all our best-selling products at www.tech4pub.com/products,  including our DPSCreate™ app at www.tech4pub.com/product/dpscreate-ipad-app/.

Note: Information contained in this post is current as of DPS v31.2. Visit the Technology for Publishing blog at www.tech4pub.com/tag/dps-version-update/ for the latest info on Adobe software releases and functionality.

Image: Adobe®

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Posted by: Monica Murphy

Monica Murphy
Monica Murphy has worked in the publishing industry for over 30 years supporting publishing operations of various sizes. In her role as Technical Product Manager for Technology for Publishing, she shares her publishing application expertise supporting a broad range of publishing clients in InDesign best practices, cross-platform content workflows, and InDesign Template strategies. Her weekly tip and blog posts have a committed following in the InDesign community, and as a long-time participant in the InDesign pre-release community, she regularly analyzes and provides feedback for upcoming features. Monica manages the authoring and publication of Technology for Publishing’s handbooks on InDesign, InCopy, and other associated titles.
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