Our Infographic Pick of the Week from Integral Ad Science breaks down the results of a recent survey showing that ad viewability will continue to be a big issue for digital advertisers heading into 2015, along with ad fraud, attribution models, and programmatic.

One of the debates is what constitutes viewability: While 61% of sellers indicated that the Media Ratings Council’s standard is adequate, only 22% of ad buyers agreed, according to the report. The survey also found that 92% of respondents considered ad fraud a serious problem, 69% said media quality is a top priority, and 85% used programmatic last year.

Click here for a full view of How Worried Digital Advertisers Are About Viewability, posted on Adweek.

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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