While content, and the process of creating it, takes many forms, marketers often find lack of speed and collaboration challenging across all formats. That’s according to a survey highlighted in this week’s infographic pick from Percolate, posted by Digital Marketing News. Other pain points include having the resources to create enough content, being able to maintain a single place for planning and publishing media, and keeping track of what team members are working on.

What makes for successful campaigns? The survey found planning (37%), conversion (24%), and inspiration (21%) were top factors. It also queried digital marketers on content types, use of external sourcing, audience analysis, and more.

To see the full infographic on The Art of Content Marketing click here.

 

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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