What are you wearing? No longer considered nerd gear, wearable tech is big among fitness-minded users for tracking and customizing health and training information and goals. But fashion still counts—and that’s true for men as well as women, according to this week’s infographic, based on a survey by Men’s Health.
For example, our pick, posted on Adweek, shows that while more than half of men surveyed use fitness trackers, the majority of respondents wouldn’t wear a connected coat.
But in general, technology that’s both functional and stylish is appealing to men, according to Brian Boye, executive fashion director at Men’s Health. “It combines three of the things that matter most to men: gadgets, fitness, and looking good.”
Click here for the full infographic Wearable Tech at the Intersection of Function and Fashion.
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Posted by: Margot Knorr Mancini
