Where are the dollars being spent? Our infographic pick this week, brought to you by Direct Marketing News, shows 61% of respondents are increasing their paid media budgets, 67% are boosting owned media budgets, and a whopping 71% plan to spend more on earned media.
According to a report from Econsultancy and Oracle, more than 38% of overall marketing budgets will be spent on digital this year, with 79% of survey respondents saying they plan to increase their spending on digital marketing technology specifically this year.
Content marketing is another big area: 73% reported that they’re increasing that budget this year as well, accounting for 10% of the dedicated dollars, just behind paid search at 13%.
For more on digital ad spend, check out the full infographic Marketers Dive Deep Into Digital.
Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly picks along with industry news and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!
Posted by: Margot Knorr Mancini
