Text me. Many people assume texting is predominately the domain of younger smartphone users, but according to research firm RealityMine, not so. In a recent study of 3,000 users, it found that texting is now the preferred method of communication across generations, with millennial women relying on text messaging three times more often than phone calls. Another somewhat surprising find? More than a third of mobile gamers are over the age of 45, spending 8% of their mobile time on games vs. 4% for millennial users.

To help you develop your mobile audience strategy, this week’s infographic pick provides a breakdown of the study, highlighting by age group the most popular messaging apps as well as other app categories, including books and reference, music and audio, and photos and videos.

See How Mobile Use Varies Across Generations, posted on Adweek, for a complete look at the numbers.

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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