Say it with feeling Today publishers, marketers, and others looking to target specific audiences can use various analytics products to find out where, when, and for how long consumers interact with their content. The question that’s harder to answer is why? What makes someone engage with your content in the first place?

According to this week’s infographic, based on a study by AOL Insights, motivators can be broken down into eight categories, many of which are connected to emotional needs like inspiration, comfort, and connection. What’s more, it breaks down each category by leading topics. For example, of those seeking inspiration, 42.2% engage with fashion and style content, followed by food (42.1%), and home (40.9%). Our pick also looks at content segments by percentage of various audiences.

Looking for ways to better connect with your audience? Check out Adweek’s post The Eight Ways Consumers Use and Engage with Content for more insights.


Check out our blog to see more infographics, and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.