Crunching the numbers When it comes to social media, companies across industries often wrestle with the question of whether their content investments are paying off. In other words, is social contributing to the bottom line—and if so, how much exactly?

Courtesy of Salesforce Marketing Cloud, this week’s infographic pick considers that question, offering the following five steps to determine return on investment from social media campaigns:

  1. Choose your goals.
  2. Determine which metrics will help you measure your success.
  3. Track your metrics.
  4. Tie your metrics to a monetary value.
  5. Update your reporting—make projections and improvements.

For details on each of these steps, check out the full infographic Use These 5 Steps to See if Your Social Media Is Profitable. Thanks to Social Times for the post!


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Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.