Surviving or Dying in the Brave New World Of Digital News Media
Digital news companies are facing a perfect storm that observers say will leave those unprepared in its wake. In fact, numerous reports indicate industry consolidation has begun and is expected to continue. Just last week, Poynter detailed how corporate investment and digital consolidation ...READ MORE
The Video Boom: Meeting the Challenges of Scale, Cost, and Monetization
Take a look at any publisher’s road map for the months ahead and you’ll see video is a key area of growth. In fact, according to a May AOL poll of 600 publishers across the U.K. and U.S., video was cited as the ...READ MORE
The New Realities of Global Media
Planning for global expansion is the current hot topic among publishers navigating the modern landscape for content and brands. Using targeted and business-minded approaches, leading media companies are leveraging content resources to address new topics, themes, and delivery channels, realizing today’s ...READ MORE
Keeping Up With Evolving Content Platforms
If you haven’t tuned in to the increasingly rapid pace of change and competition amongst content platforms, it’s time to catch up. A flurry of recent announcements and changes are providing deeper insight into various approaches and their results. This ...READ MORE
Media Responsibility: Information, Education, and Driving World Change
When you think of media, and what you use it for, what’s the first thing that comes to mind? As with a number of things, the answer will likely differ by person, age, or even factors such as geography. Media ...READ MORE
The New Definition Of Publishing Platforms. Are You Ready?
If I asked you to define what a publishing platform is, what would you say? It’s a simple and yet complicated question, and I’d be curious to hear how different individuals would answer it depending upon where they sit in ...READ MORE
Articlization and Mobile Snacking: Are You Ready? Mobile Users Are Hungry.
This month, Technology for Publishing participated in the Idealliance “Going Mobile” event, where a number of industry leaders came together to share their thoughts about what’s next for publishers. I was invited to moderate one of the sessions, Trend Toward Magazine Articlization, featuring ...READ MORE
Surviving as a Designer in a Digital World
Mobile-first, articlization, effective storytelling, long-form journalism, free vs. paywall, responsiveness and fluidity, device independence, tappable design . . . Is your head spinning yet? Publication designers today are challenged with not only understanding myriad new terms and content delivery approaches, ...READ MORE
Publishing Strategy: What’s Most Important Now? Technology, Process, or Content?
Publishing strategies today can no longer be based on content alone. Good journalism is no longer enough to be successful without strong platforms to produce and drive content. More and more, we are seeing that it’s impossible to sustain content ...READ MORE
Content Governance: Do You Have It? Do You Need It?
I’ve had several discussions with clients in recent weeks about various aspects of content governance and putting some definition around what it is and isn’t. It seems to be the hot topic of the moment, making it an appropriate focal point ...READ MORE
Making Effective Choices in Content Systems and Technologies
Here's how we at Technology for Publishing recommend that you approach the process of defining which systems and technologies can best support your content needs.READ MORE
The Importance of Content Governance and Oversight
Continuing our series on the Essential Elements of an Effective Content Backbone, let’s talk about the importance of content governance and oversight. If you’re a publisher competing in today’s content market, you know that the more content you have, in ...READ MORE
5 Strategies for Maintaining Content Health
Continuing our series on the Essential Elements of an Effective Content Backbone, let’s talk about how to keep content in good health. What’s “content health”? Well, it’s the glue and process that keep your content workflows, structure, systems, and organization ...READ MORE
Structured Content for Effective Content Workflows
One of the most essential elements of an effective content workflow is content structure itself. Continuing with our series on the Effective Content Backbone, this month we talk about content structure, what it means, why it’s important, and what the ...READ MORE
Essential Elements of an Effective Content Backbone
Publishers are struggling with why they can’t produce the content they want or need to via an effective and painless method. In many organizations, dealing with obstacles in gathering, authoring, designing, and producing content are just accepted as what it ...READ MORE