Content Strategy

The New Realities of Global Media

Planning for global expansion is the current hot topic among publishers navigating the modern landscape for content and brands. Using targeted and business-minded approaches, leading media companies are leveraging content resources to address new topics, themes, and delivery channels, realizing today’s ...


Keeping Up With Evolving Content Platforms

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If you haven’t tuned in to the increasingly rapid pace of change and competition amongst content platforms, it’s time to catch up. A flurry of recent announcements and changes are providing deeper insight into various approaches and their results. This ...


Wrapping Up Content Strategy 2015

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Looking at 2015 in review, it’s clear this was a year of dramatic change for publishers. Major shifts occurred not only across publishing platforms but in terms of what we need to deliver to readers and how. Our content strategy ...


Surviving as a Designer in a Digital World

Mobile-first, articlization, effective storytelling, long-form journalism, free vs. paywall, responsiveness and fluidity, device independence, tappable design . . . Is your head spinning yet? Publication designers today are challenged with not only understanding myriad new terms and content delivery approaches, ...


Apple Watch: Am I Going to Like You?

Well, the day has come and passed—the Apple Watch release day. I ordered mine on the prerelease date and had high hopes that I might see it on April 24, but the shipping info indicated that I might not see it ...


5 Strategies for Maintaining Content Health

Continuing our series on the Essential Elements of an Effective Content Backbone, let’s talk about how to keep content in good health. What’s “content health”? Well, it’s the glue and process that keep your content workflows, structure, systems, and organization ...


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