Content Strategy

Apple Watch: Am I Going to Like You?

Well, the day has come and passed—the Apple Watch release day. I ordered mine on the prerelease date and had high hopes that I might see it on April 24, but the shipping info indicated that I might not see it ...

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5 Strategies for Maintaining Content Health

Continuing our series on the Essential Elements of an Effective Content Backbone, let’s talk about how to keep content in good health. What’s “content health”? Well, it’s the glue and process that keep your content workflows, structure, systems, and organization ...

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