This? Or that? A/B testing, which compares two versions of a web page (A and B) to see which produces the best conversion rate among site visitors, can help publishers take the guesswork out of optimizing their sites. In fact, according ...
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What will work for you? This week we bring you a great resource on the many paths to getting a book published, highlighting both traditional and alternative approaches. Courtesy of blogger Jane Friedman, this infographic, updated for 2016, outlines key information ...
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Do this, not that Are you using mobile notifications to try to reach your audience? In-app messages can increase user loyalty in a big way, but as this week’s infographic shows, not all push strategies are effective—and many organizations fail to ...
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Shaking it up No question magazine publishing has seen some big shifts over the past decade. As a recent Folio report describes the new landscape, magazines have transformed into multimedia brands, with print now seen as just one asset among an ...
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Say it with feeling Today publishers, marketers, and others looking to target specific audiences can use various analytics products to find out where, when, and for how long consumers interact with their content. The question that’s harder to answer is why? What ...
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Picture success In digital publishing, it’s all about visual media. In fact, Cisco projects that by 2019 consumer video will make up more than 80% of all online traffic—and a big chunk of that will be consumed on mobile devices. That ...
READ MOREValue of Print Media, Hearst-Verizon Video Partnership, Vertical Video, Brand Newsrooms, TruEdit 2.0, InDesign CC Tip: Easily Replace a Character with an Alternate Glyph Welcome to Technology for Publishing’s roundup of news and tips for media industry pros! This week, ...
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Going on the offensive The rise of ad blocking sounded alarms industrywide this past year, especially given that publishers are already scrambling to monetize their content in the digital world. As this week’s infographic pick from Sourcepoint and Adweek shows, a majority ...
READ MOREYahoo Shutdowns, Digital’s Future, Secret to BuzzFeed’s Success, Google’s AMP, America’s Test Kitchen Case Study, TFP’s February Book Picks: Using Media to Drive Change, Digital Publishing Solution Tip: Linking Improvements Welcome to Technology for Publishing’s roundup of news and tips for ...
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How do you stack up? If you’re a blogger (and many of us in the publishing business are), make sure to check out this week’s infographic pick from Orbit Media Studios. Based on an Orbit Media survey, it not only highlights blogging ...
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Show and tell To better engage audiences, more and more brands are incorporating storytelling into their content strategies, as this week’s infographic from Fast Co. and OneSpot shows. Delving into the science behind why our brains more readily respond to stories over other methods of presenting information, ...
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Gearing up With the new year upon us, we bring you an infographic from Column Five Media and Microsoft highlighting tech trends expected to drive content strategy in 2016. According to our pick, the focus will be on helping users find and consume content ...
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Show me the money. You’ve heard it countless times: When it comes to content, engagement is key. But with all the investments you’re making to create great content, do you know whether you’re seeing a return on it—in real profits, that ...
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Merry and bright yet? This is the time of year when many of us kick our multitasking skills into high gear as we try to fit various holiday activities into our already overscheduled lives. And while we like to believe technology allows us to work smarter, ...
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Get inspired! We’ve all been there: You sit down to write a blog, marketing copy, or some other content and hit a wall. Nothing bubbles to the surface. Or maybe you have some good ideas but are struggling with how to best express them. ...
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Picture your success. Here’s something for all the content marketers out there: a helpful guide to advertising on Instagram, including a breakdown of demographics and use, top objectives, and creative requirements. With monthly active users jumping from 300 million to more than 400 million ...
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Need a reboot? Multitasking. Clutter. Distractions. We all fall victim to these notorious productivity sappers. Trick is how to get back on track. Our Infographic Pick of the Week offers 50 productivity tips that can help you get through your to-do list more ...
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Emoji me. Looking to up your engagement game with today’s digital consumer? One word: emojis. This week’s infographic pick, posted by Adweek, shows it’s not just teens using the icons to express their sentiments—more than 60% of people over 35 years old ...
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What’s hot? Marketers looking to engage with online audiences are loving paid social media advertising, with budgets projected to grow to $19.8 billion by year’s end and $24.2 billion by 2016. According to this week’s infographic from social marketing firm MyClever, Facebook ...
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Serifs, strokes, and swashes. This week’s infographic pick, posted by Janie Klieve on Canva, takes us into the world of typography with an illustrated overview of everything from typeface categories and styles to positioning and spacing to the parts of letters. If you’re a designer, this colorful ...
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