This month’s recommended reading selections come on the heels of Facebook’s algorithm changes favoring posts from family and friends over articles from media outlets—leaving publishers to fill the traffic gap. Consequently, we’re seeing a resurging focus on SEO as publishers look ...
READ MOREThis month’s recommended reading selections offer perspectives that can help you create an optimal work culture, understand the science behind timing, ensure positive customer experiences, and close the gender gap—all key factors that affect your business. Find the tools and ...
READ MOREOur November book picks are informative, interesting, and entertaining—great for holiday gift-giving. And to close out the year, we also bring you TFP’s most popular 2017 book picks, on topics ranging from the rise of additive technology and the science ...
READ MOREIn this era of media overload and emerging technologies, we often find these subjects intersecting. As publishers, we need to make tough choices regarding what we report and the technologies we use to create our business presence. This month’s recommended ...
READ MOREIn today’s hyperconnected environment, publishers and consumers alike are grappling with the implications of information overload and distraction. As publishers, how do we get—and keep—the attention of audiences as technology enables ever-greater media choices? And as consumers, how do we ...
READ MOREGo against the grain. Rewrite the rules of business. Embrace risks. As TFP’s February Book Picks show, the old ways of doing things no longer apply in today’s hyperfast, hyperconnected world. To help you navigate the path to success, we’ve highlighted ...
READ MOREFor better or worse, platforms and other technologies changed publishing and other industries dramatically over the past year. With the rise of social media and evolving IT, content, and business models, it’s more important than ever to understand what’s happening ...
READ MOREDigital news companies are struggling to find their footing as industrywide transformation takes hold. While digital ad revenue is growing quickly, the majority of it is going to big platforms like Facebook and Google. Add in ad blocking and even ...
READ MOREAs you kick back during these last days of summer, check out one or more of our August Book Picks, offering a little something for everyone. From guides on how to successfully create and leverage video—one of the hottest trends among publishers ...
READ MOREEmerging technology and innovative thinkers are shaping a future in which we’ll see dramatic changes in the way we communicate, learn, do business, and live our daily lives. Of course this new world, built on disruptive forces, will present both ...
READ MOREWithout a doubt, the rise of platforms is changing how entire industries do business—in terms of both technology and strategy. In publishing, where distributed content models are now the name of the game, companies are increasingly turning to big platforms like Facebook, ...
READ MOREAs a recent AMMC panel featuring First Lady Michelle Obama highlighted, media and technology more than ever are key to the success of today’s most important social initiatives, enabling content to reach people where they are, in the form they want it, ...
READ MOREDisruptive technologies. Distributed content models. Globalization and transformation. The publishing business has certainly seen some seismic shifts in 2015, bringing both challenges and opportunities. We hope our monthly recommended reading lists have provided you with the resources you need to learn about these ...
READ MOREThere’s no question social media is (or absolutely should be!) a key component of every publisher’s content strategy today. Given the fact that a huge chunk of publishers’ online traffic is now driven by social and direct-to-social distribution models are quickly ramping up, the ...
READ MOREOne of the big questions facing publishers today is how best to approach and manage the trend toward articlization—and most important, how to monetize this new way of delivering content in the mobile world. To help you make the shift from issue-based publishing to go-anywhere, ...
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Mobile-first, articlization, effective storytelling, long-form journalism, free vs. paywall, responsiveness and fluidity, device independence, tappable design . . . Is your head spinning yet? Publication designers today are challenged with not only understanding myriad new terms and content delivery approaches, ...
READ MORESale of the Financial Times, Atlantic Media’s Membership Drive, the Problem With Advertisers, Rules at Gawker and Reddit, TFP’s July Book Picks: Leaders and Visionaries, TFP’s Infographic Pick of the Week, InDesign CC Tip: Publish Online, Part 1 Welcome to Technology for Publishing’s ...
READ MOREEvery summer I try to read one really good biography about a leader or visionary, and ideally, something related to publishing. Given summertime is more relaxed, I find it’s a great season to open the mind a bit to explore someone ...
READ MOREAll thinkers benefit from incorporating their hands, bodies, and tactile experiences into their creative process. Straight lines are not required, ever. That’s what rulers and computers are for. Visual thinking is about opening creative channels and tapping into fresh ideas ...
READ MOREAdobe Stock, Apple News Editors, BuzzFeed App Launch, LinkedIn’s Lynda.com Strategy, Great Stuff: Adobe CC 2015, TFP’s June Book Picks: Data Visualization, Infographic Pick of the Week, InDesign CC Tip: Install Previous Versions of Adobe Apps Welcome to Technology for Publishing’s ...
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