Welcome to This Week in Publishing, a regular feature on the TFP blog. Every week we’ll compile interesting and noteworthy stories from the publishing world, and put them together for you to catch up on each Friday. Think we missed something great? Send an email to marketing[at]tech4pub.com and let us know. Check back each Friday to see what happened This Week in Publishing.
- The digital book business is thriving, and magazine publishers are beginning to integrate eBooks into their digital strategies. From Rodale to Hearst, major publishers are using new and existing content to create e-books, e-singles and e-originals.
- National Geographic continues to lead the pack in digital magazine success. Last week, digital subscriptions for the magazine reached 100,000, and the company’s newest app, 7 Billion, topped the App Store charts. Its key to continued digital success? According to President of Publishing, Declan Moore, it’s all about the subscription model.
- Just launched your digital edition, or still developing your digital magazine strategy? Take a look at this roundup of stats from a study on consumers’ app purchasing habits; you might find a strategy here that will help you increase your revenue. Have you tried bundling several apps into a single purchase, or considered targeting new iPad users with a special offer?
- On Wednesday, Yahoo launched Livestand, its new “social news app” for the iPad. The app appears to work similarly to other news-aggregating apps on the market (including Flipboard and Zite), but there may be an important difference here for Yahoo, and that’s its use of third-party syndicated content. What are your thoughts? Is there room for another social news app? And is Livestand positioned to take the lead?
Have an opinion about one of these featured stories, or want to share another interesting story from the publishing industry this week? Post your feedback in the comments.
Posted by: tfpadmin