The Economist’s Digital Rate Base, Growing Digital Ad Revenues, EIC Compensation, New York Magazine’s Secret to Success, A Tip for vjoon K4™ Users
Welcome to TFP’s weekly roundup of interesting and noteworthy stories from the publishing world. This week, we’re discussing The Economist‘s digital rate base, the growth of digital ad revenues, newsstand and subscription pricing trends, and more.
- The Economist is now guaranteeing a digital advertising rate base of 50,000. The magazine says it’s the first to establish separate rate bases for print and digital editions—a model that many media buyers would like to see throughout the industry.
- A new report from eMarketer indicates that the growth of magazines’ digital ad revenues is compensating for the corresponding decline in print ad revenue, with digital ad revenues expected to increase 15.5% this year.
- Profits and revenue are the highest they’ve been in a decade for New York magazine, thanks in part to the organization’s success at making money online: Its digital operations account for 40% of ad sales compared with the typical 5% to 15% for consumer magazines.
- Folio magazine’s latest compensation survey found that on average, female editors in chief were paid $15,000 less than their male counterparts last year.
- A post on the Audience Development blog examines how current newsstand and subscription pricing trends are affecting magazine sales.
- We recently started a new InDesign Tips feature on the TFP blog. Last week, we explained how to optimize your work environment by creating keyboard shortcuts. This week, we offer a tip for InDesign users who are working with the vjoon K4™ workflow management system, on how to remove the sort icon in the Query panel.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy
stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we
missed something great? Leave a comment below and let us know.
Posted by: Gina Barrett