Technology for Publishing plays key role in supporting The New Republic as they revised its workflow and publishing practices as part of the media company’s print redesign and roll-out of its tablet offering and updated website. Across all platforms, The New Republic delivers clean, compelling reading environments, showcasing a collection of voices.

On Jan. 28, The New Republic debuted the new design and revamped content of its print magazine, website, and tablet app, ushering in a new era for the organization under the leadership of Publisher and Editor in Chief Chris Hughes.

Technology for Publishing (TFP) played a crucial role in supporting The New Republic’s redesign by providing new content processes and a forward-looking publishing strategy.

In a letter to readers posted on the New Republic website, Hughes wrote: “Since our founding in 1914, The New Republic has had a rich history of incubating great talent and surfacing thought-provoking ideas. From readers like Teddy Roosevelt to Herbert Hoover to JFK, The New Republic has always shaped some of the most important conversations in the country. In the spirit of serving our growing audience of readers better, we have overhauled our design—across the print magazine, website, and tablet applications—to place less emphasis on generating clicks and more emphasis on clean, compelling reading environments that facilitate a collection of voices—including yours. We want our audience to enjoy access to our content anywhere and do so seamlessly.”

This mission is carried out in the title’s website and tablet app through new mobile-friendly features for subscribers, including audio versions of articles and a cross-syncing capability that allows readers to start reading an article on one device and seamlessly pick it up on another.

“Working with The New Republic team was very rewarding and a leading-edge initiative for us,” said Margot Knorr Mancini, Founder and CEO of Technology for Publishing. “They had a challenging publishing effort in front of them in revising the magazine design, content focus, and website, and launching their tablet edition simultaneously. They did this all while significantly restructuring their processes to support these new content forms.”

The New Republic is very energized and committed to publishing across media to create that ‘anywhere, anytime’ content experience, something that many of our publishing clients are still working to get to,” Knorr Mancini added. “It’s really encouraging to see such a group take risks and push to new heights in this way, while also aiming to reap the benefits from working smartly and collaboratively.”

With an aggressive timeline to implement the transition, Technology for Publishing helped The New Republic define its priorities and the sequence for implementing technical, operational, and process change across print and digital content workflows. Technology for Publishing facilitated changes across the editorial planning process, including the content creation methods, file management across multiple offices, best practices for moving content from print to digital formats, and general support throughout the transition.

Creative Director, Dirk Barnett, offered: “working with TFP was like process/workflow therapy. You tell a total stranger your problems, and they see right through everything to put you on the path to recovery. TFP quickly pinpointed our process workflow inefficiencies and helped fix them.”

About The New Republic

Tailored for smart, curious, socially aware readers, The New Republic covers politics, culture and big ideas from an unbiased and thought-provoking perspective. Well known for its century-old tradition of providing context and analysis beyond the daily headlines, The New Republic has been reimagined for the 21st century with fresh and compelling design across print, digital, and mobile devices.

The New Republic is led by its Publisher and Editor in Chief, Chris Hughes. A Facebook co-founder and digital campaign strategist for the 2008 Obama presidential campaign, Hughes purchased The New Republic in March 2012 to help build a future for substantive journalism in the digital age.

About Technology for Publishing

Technology for Publishing® LLC is a publishing consulting firm that has been providing process and technical consulting to publishers in the magazine, book, newspaper, and corporate industries for more than 20 years. With a notable list of long-standing clientele, TFP is a recognized leader in helping companies transform their content publishing strategies, processes, and systems from traditional, resource-heavy, paper-based models to fluid, automated content flows.

Posted by: tfpadmin