According to a recent study from IAB, 72% of publishers are now participating in programmatic ad buying programs. If your organization hasn’t jumped on the bandwagon yet, or if you’re not on the sales side and just want to know more, you should check out this week’s infographic, which comes to us from digital marketing software company Turn, via Adweek. This brief primer offers a second-by-second look at how programmatic ad buying works.

Click the image below to view the full infographic.

The Life of a Digital Ad [Infographic]

Visit Technology for Publishing‘s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.