LinkedIn Marketing Solutions has created an infographic based on data from a report by MarketingProfs and the Content Marketing Institute on the challenges B2B marketers face and the content marketing techniques they’re using to address those challenges. It identifies some of the most effective approaches to content marketing and the top strategies in use.

Click the image below to view the full infographic.

Marketers Get More Savvy With Content Marketing [INFOGRAPHIC]

Visit Technology for Publishing‘s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.