Every publisher has experienced the frustration of trying to figure out Google’s formula for determining whose content makes it onto the coveted first page of search results. Brian Dean at SEO firm Backlinko created a list — based on a mix of experience and speculation — that identifies 200 ranking criteria that likely factor into Google’s algorithms. That list was subsequently turned into an infographic (the most extensive I’ve yet seen) that you can use to guide your own content creation and SEO efforts.

Click the image below to view the full infographic.

INFOGRAPHIC: Google's 200 Ranking Factors

Visit Technology for Publishing‘s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.