Marketing automation software firm Marketo created an infographic aimed at helping the rest of us learn from viral content site Upworthy’s success. Though Upworthy’s attention-grabbing headlines certainly have something to do with it, Marketo offers this important reminder as well: “You can’t win the internet without high quality, highly sharable content—regardless of how you frame it.”

Click the image below to view the full infographic. (By the way, we don’t know why the Internet is a dog wearing a dress, but if you do, please tell us!)

INFOGRAPHIC: Why Upworthy Has Won the Internet

Visit Technology for Publishing‘s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

Tagged with: ,

Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
0