This infographic on content marketing that digital marketing journal Leaderswest recently shared caught our eye. Based on data from Oracle Eloqua’s State of Content Marketing 2014 Survey Report, this infographic offers a snapshot of how businesses are approaching content marketing to attract and retain customers.

Click the image below to view the full infographic.

INFOGRAPHIC: The State of Content Marketing

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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