We came across this infographic from mobile technology firm Delvv via Entrepreneur.com.

In research conducted by YourGov, 41% of British social media users said they were bored with it and planned to use it less. That’s not what online publishers want to hear.

So, what can they do to attract their audiences’ attention? The implication seems to be that if you can provide content that is genuinely useful and more compelling than social media users’ oft-regretted rants and bizarre but pointless images, you just might have a shot at getting readers to spend some time on your site.

INFOGRAPHIC: Why You're Still Bored

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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