All Adobe Digital Publishing Suite apps need to be submitted to Apple and approved before they can be sold through the iTunes App Store. Apple provides iOS developers with guidelines for creating apps that will meet all its criteria. Below are some of the common reasons why apps get rejected. Build time into your workflow to check for and address any issues to ensure that your apps comply with these guidelines before submitting them for review.


Crashes and Bugs Thoroughly test your app on devices, and fix any issues before submitting.

Broken Links All links in your app must be functional. This includes the link to user support with up-to-date contact information and a link to your privacy policy if your app requires it.

Placeholder Content All images and text in your app must be final before submitting it for review. Any placeholder content indicates that an app is not ready to be distributed and, therefore, will not be approved.

Incomplete Information The App Review Information section of iTunes Connect must contain all required details. If there is any information missing, the app will be rejected.

Inaccurate Descriptions The app description and screenshots must clearly state the function of your app so users can make an informed decision on whether or not to buy it.

Misleading to Users Features and functionalities of your app must be clearly stated and delivered in the app. If there are any discrepancies, the app will be rejected.

Substandard User Interface Follow Apple’s design guides and UI Design Do’s and Don’ts to ensure your app’s user interface meets the company’s requirements.

Use Apple’s resources and list of guidelines before submitting your app to the App Store for review. Find those as well as contact information for support on Apple’s App Review page.

Check out TFP’s DPSPublish™ Handbook or DPSPublish™ app for details about building and publishing iPad apps.

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Note: Information contained in this post is current as of DPS v31.3. Visit the Technology for Publishing blog at for the latest info on Adobe software releases and functionality.

Image: Apple®


Posted by: Monica Murphy

Monica Murphy has worked in the publishing industry for over 30 years supporting publishing operations of various sizes. In her role as Technical Product Manager for Technology for Publishing, she shares her publishing application expertise supporting a broad range of publishing clients in InDesign best practices, cross-platform content workflows, and InDesign Template strategies. Her weekly tip and blog posts have a committed following in the InDesign community, and as a long-time participant in the InDesign pre-release community, she regularly analyzes and provides feedback for upcoming features. Monica manages the authoring and publication of Technology for Publishing’s handbooks on InDesign, InCopy, and other associated titles.