Visual content is exploding on social media, and it’s no surprise: Our brains process visuals 60,000 times faster than text. That’s according to this week’s Infographic Pick of the Week from Oracle, posted on the SocialTimes site.

Yahoo, for one, has invested heavily in visual media, buying Tumblr for $1.1 billion as well as Vizify, which turns social media data into interactive infographics. Even Twitter is moving in that direction, with five tweets per second containing a vine link. One size doesn’t fit all, though. Oracle points out that audience and preferred social networks matter.

To see the full infographic, click on the image below.

Social Media Visuals infographic

Visit Technology for Publishings blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.