Content marketing is quickly evolving, but today’s “brand newsrooms” face some significant challenges in finding the resources they need to produce enough content to engage their audiences. In fact, lack of time is a big problem for 69% of content marketers, with only a third creating multiple content assets each week, according to this week’s infographic pick from OneSpot, posted on Contently‘s website.

There’s some relief in sight, though: 78% of teams plan to increase staff over the next year, and more than half will outsource design and writing work.

To see the full infographic, click on the image below.

Content Marketing infographic


Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.