INFOGRAPHIC: 'Tis the Season for Social Media

With the holiday season around the corner, marketers are focusing on how to drive greater sales and brand reach through social media outlets. According to an Offerpop survey, highlighted in an infographic on AllTwitter‘s website, more than two-thirds of respondents will increase spending on social campaigns leading up to the holidays—mostly on top networks like Facebook, Twitter, and Instagram.

For more on how companies plan to use social media to grab a piece of the $602 billion-plus holiday pie, click on the image below.

Holiday social media infographic


Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.

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