If you work in the publishing industry, you’ve likely heard the terms paid, owned, and earned media. But what do they mean exactly?

That’s what this week’s infographic pick from The Media Octopus, posted on AllTwitter‘s website, explains. It breaks down the differences between the three types of media and how each can help content providers extend their reach and develop a successful digital strategy.

Click on the image below for the full infographic.

paid owned earned infographic

 

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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