This week’s infographic pick addresses the million-dollar question when it comes to social media: How do you get your followers to actually read and engage with your content? While having a lot of followers is great, if true engagement is lacking, you’re missing the mark.

This Salesforce visual highlights the value of a small but strong audience, how to align social media with business goals, the meaning of engagement rates, and more.

For additional insights, click on the image below—and thanks to AllTwitter for the post!

social media infographic


Visit Technology for Publishings blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!


Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.