If you’re a content creator, you know how challenging it is to grab and keep the attention of today’s online audiences. One consideration is length: Whether a Facebook post or podcast, how long your content is matters.

This week’s infographic pick, brought to you by SumAll and Buffer, examines the ideal length for everything on the Internet, from the character counts of tweets and subject lines to the word counts of blog headlines and posts. While the numbers may vary depending on audience and media type, the No. 1 rule is don’t make your content any longer than what’s needed to communicate your message.

To see the full infographic, posted on Adweek, click on the image below.

How Long infographic image


Visit Technology for Publishings blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.