The San Francisco Chronicle‘s First Female Editor In Chief, Mobile vs. Print Ad Spending, Content Personalization, The Washington Post‘s CMS, TFP’s Infographic Pick of the Week, Media Metrics, DPS Tip: Adobe DPS v32 Update Release v32.4.1

Welcome to TFP’s roundup of news and tips for media industry pros! This week, we’re sharing stories about the first woman to serve as editorial chief at the 150-year-old San Francisco Chronicle, why publishers should be worried about the recent surge in mobile ad spending, how publishers are testing personalization techniques to engage “flighty” social media users, The Washington Post‘s plan to potentially farm out its new CMS, and more.

Audrey Cooper photo

  • The San Francisco Chronicle named Audrey Cooper its new editor in chief, marking the first time a woman has filled the position at the 150-year-old newspaper. That makes Cooper, who joined the Hearst-owned paper in 2006 and most recently served as managing editor, one of just a handful of women leading editorial operations at top daily newspapers, according to The Huffington Post.
  • An article from Editor & Publisher explained why publishers should be paying attention to reports indicating that ad executives are increasingly looking to bump up their mobile advertising budgets by cutting their print spending. It noted that the recent surge in mobile ad spending—a jump of 76% in the first half of 2014, to $5.3 billion—is expected to continue unabated, highlighting one study where 83% of marketers said they are moving to mobile to enable more “individualized” relationships with customers across the devices they’re using.
  • Digiday looked at how publishers like The Huffington Post are using personalization techniques to engage the high volume of “flighty” users coming in from social media sites—particularly Facebook. The site now features a “Suggested for You” sidebar that highlights content for individual readers based on what they’ve viewed previously. The report said other sites, including Reuters and NPR, are getting in on early experiments as well, basing content matches on things like viewing habits, local time, and even location.
  • And The Washington Post is looking at ways other newspapers and media companies could use its new content management system, potentially in “open partnerships” in which stakeholders work together to enhance the technology. Although discussions are in early stages, NetNewsCheck reported that the Post is now testing the waters with universities and working with The New York Times on a system for managing user comments.
  • On the Technology for Publishing blog: What types of works can enter the public domain (meaning they become free to use and share), and how do evolving copyright laws affect their release dates? TFP’s Infographic Pick of the Week explains.
  • Our latest Media Metrics roundup looks at holiday device activations, media M&A activity, mobile ad spending, top communication tools, and more.
  • Also, this week’s DPS Tip details Adobe Digital Publishing Suite v32.4.1. The Jan. 12 release updates the DPS App Builder server, allowing for v32 apps to be built with 64-bit versions in compliance with the newest Apple App Store requirements.

Image: The Huffington Post

This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!

Posted by: Monica Sambataro

Monica Sambataro is a contributing editor and copyeditor for Technology for Publishing. Her publishing background includes work for leading technology- and business-related magazines and websites.