To help you determine where you need a presence in the social media world, we bring you an infographic post from SocialTimes that breaks down the various platforms by the types of businesses and media each lends itself to. With unique audiences and formats for sharing content, one size doesn’t fit all, according to digital marketing firm Mainstreethost, designer of this week’s pick.

For example, sites like Facebook and LinkedIn work well for mass media companies and others producing original content, while image-focused sites like Instagram and Pinterest might prove more beneficial for businesses strong in branding and visuals.

For a complete outline of what the top sites do best, click here to get a full view of Which Social Network is Right for Your Business?

Visit Technology for Publishings blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.