While traditional print and broadcast media still accounted for two-thirds of all advertising buys in 2014, almost all growth in local ads has been online, with a 40% increase in 2014 and a projected growth rate of 42% this year. That’s according to research highlighted in this week’s infographic pick, designed by Carlos Monteiro and posted on Adweek.

The post looks at the evolution of local ad spend by medium and breaks down the digital share of total ad spending by 10 leading media companies, noting that three years ago, traditional media outlets sold half of all digital ads but this year will account for only 25% of that spending as “pure plays” gain greater market share.

Click here to get more on How Digital Is Changing Local Ad Spending.

Visit Technology for Publishing’s blog each week for interesting and informative media-related infographics we’ve discovered and want to share. Have you seen one out there that you think we should include? Drop us a note!

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Posted by: Margot Knorr Mancini

Margot Knorr Mancini
A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.
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