This week Adobe debuted the next generation of its digital publishing application, Adobe Digital Publishing Solution. As part of its announcement, it opened public access to the beta program for the product, allowing everyone to begin exploring the tool immediately.
Although Adobe is sticking close to the DPS brand as we know it, this product has been completely rebuilt from the ground up. Geared toward helping businesses keep up with the latest trends in content consumption on mobile devices, Digital Publishing Solution provides a much different interface in which to build apps, as well as new tools to customize how content is designed and delivered to readers, who can now instantly access the content they want.
Highlights of Digital Publishing Solution:
- Designers have more control over app layouts, which can be customized without coding to meet the specific needs of readers. Content is organized in groups called collections, which can be seamlessly delivered to mobile devices.
- Collections allow for the packaging and repackaging of content in a number of ways, such as traditional and special issues, as well as by category or topic, and even trends.
- Although interactive content can still be created using InDesign and related applications, Digital Publishing Solution also supports HTML from Adobe Experience Manager and other content management systems, as well as HTML design tools from Adobe and other third parties.
- Digital Publishing Solution apps can run on phones and tablets using all major mobile operating systems: iOS, Android, and Windows.
- New subscription and payment models allow content to be delivered continually rather than through issue or annual subscription models.
- App services like push notifications, in-app messaging, and social network integration are included so you can easily communicate with your readers.
- The new accounts control system provides easy management of all the contributors to your app and their assigned permissions, including outside agencies.
- The integration of marketing solutions from the Adobe Marketing Cloud adds tools like built-in analytics for online and offline data, retention analysis, and more, allowing you to see how well your DPS apps and content are performing.
- Existing DPS users will be able to migrate folio content to the new tools for publishing in a variety of ways.
For new customers, Adobe Digital Publishing Solution will be available for purchase later this summer. At that point, existing DPS customers will get immediate access to the new product under the terms of their existing licenses.
In general, Digital Publishing Solution offers new opportunities to publish content daily from a number of sources, and to package that content in a variety of ways to appeal to all of your readers.
Stay tuned for upcoming briefings and TFP’s offerings to help you get up and running. You can sign up for the trial program today at http://trial.publish.adobe.com. For more information on the program, check out Adobe Resources. (Note: You can’t produce live content under the trial.)
For other great tips, sign up for TFP newsletters. Want to learn even more and become an expert? Check out our newest handbook, Using Adobe InDesign CC 2015, and other best-selling TFP products at www.tech4pub.com/products.
Posted by: Monica Murphy
