The clock is ticking. When it comes to Facebook posts, the bulk of activity can most often be measured in minutes, not hours or days, according to this week’s infographic from Fanpage Karma, the maker of a social media analytics and monitoring tool. Its analysis of some 5,000 web pages over six months revealed that within the first 60 minutes, a post generally gets the majority of reactions (more than 50% of likes, comments, and shares).

Meanwhile, time of day determines the overall lifetime of a post in terms of likes, comments, and shares, our pick notes. For example, posts published in the morning get a surge of reactions immediately, but then there’s a sharp fall-off, with further declines throughout the day. Conversely, posts published at midnight get few initial responses but sometimes see a second life between 7 a.m. and 10 a.m., when Facebook “recycles” posts from the previous day in its News Feed.

See Social Times’ Timing Is Everything for Facebook Posts for other interesting finds about optimal times to publish your content.

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly picks along with industry news and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.