Mark your calendars! We’re please to announced that Technology for Publishing will be the media sponsor of Idealliance’s Tech & Trends “Going Mobile” industry briefing slated for Sept. 10 at the Heart Auditorium in New York. Hosted by Hearst Corp. and co-sponsored by WoodWing and MarkLogic, the event will bring together publishing industry strategists, technologists, product managers, and production specialists to discuss strategies for capitalizing on the growing mobile content market and best practices for developing and deploying products.

“As mobile content consumption continues to skyrocket, critical technologies and trends are emerging,” said Dianne Kennedy, vice president of digital and emerging technologies at Idealliance, in the announcement. “This technology briefing offers a quick, inexpensive opportunity for industry professionals to keep up with the latest breakthroughs in producing content for mobile platforms.”

Topics will include:

  • Trend toward ­magazine articlization
  • Enabling subject-based article distribution
  • Article-based authoring and production
  • Engaging readers by incorporating news, video, and social media
  • Integrating content repositories to enrich the mobile content experience
  • Successful techniques for new product development

Get registration details on Idealliance’s website. Hope to see you there!

Check out CEO Margot Knorr Mancini’s monthly blog on content strategy, offering valuable insights and observations from her experiences in the publishing industry. You can find her articles in our Content Strategy section.

Also sign up for TFP’s newsletter briefings, including Media Metrics and This Week in Publishing, which highlights our weekly industry news picks and tips to help you stay informed. Have a suggestion for a topic you’d like to know more about? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.