Got email? In the business world, there’s no getting around the need to network effectively. That means building relationships, often starting with a single email conversation. Question is, what’s the best way to take that first step?

Our Infographic Pick of the Week from Sidekick by HubSpot looks at how to write a networking email that gets a response instead of ending up in the trash. The most important thing is to do your research before you reach out to someone. Find out where they are online and what their interests are, and then try to engage with the person on social media.

Other things to keep in mind: skip generic openings, keep emails short and focused, add value, and make it easy for the person to respond.

For more tips, check out the full infographic How to Write Networking Emails on Mashable’s site.

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.