Stop the madness! All over the map with your social media activities? If so, it’s likely your content strategy—including your ability to accurately measure return on investment—is missing its mark.

To help you get a handle on things, this week we bring you an infographic from QuickSprout highlighting why a social media calendar is an essential tool for your business and how you can create an effective one.

Our pick, posted on PR News, explains the many benefits of having a broad, at-a-glance view of all your channels, the content scheduled for them, who’s responsible for providing that content, important dates, and other critical information.

It also outlines charateristics of a good social media calendar:

  • Provides network icons next to post titles and is easy to read.
  • Details who’s writing, publishing, and promoting each piece of content.
  • Gives a breakdown of activities by day as well as month.

See the full infographic Why You Need a Social Media Calendar for more, including case studies and related facts and figures!

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.