Moving target. What’s a “super-influential consumer,” and what do people in this audience category have in common? According to this week’s infographic pick from TEN, The Enthusiast Network, they’re car-crazy, sports-obsessed, magazine-reading explorers who love to share their opinions about their interests and related products in reviews and social media—every content marketer’s dream!
TEN, which boasts an audience of 150 million across its magazines, websites, and social channels, says while these influencers are loyal to various brands, they share similar likes in terms of the types of media they find engaging and the products they buy.
To find out how to reach this powerful group, see What You’ll Find in the Enthusiast’s Backpack, posted on Adweek’s site.
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Posted by: Margot Knorr Mancini
