Who’s your target? Courtesy of Sprout Social, we bring you some fresh insights on who’s using which social platforms so you can better focus your content efforts. This week’s infographic provides recent demographics for top sites like Facebook, Twitter, Instagram, and others, breaking out usage based on gender, age, location, income, and education.

First, of course, you need to know who your target audience is. According to our pick, a good place to start is with your sales and marketing team, as well as engagement data from social sites you may already be using and other customer touchpoints. Then, using the infographic’s demographic data, you can determine if you’re where you should be and whether you need to have a presence elsewhere, enabling more effective allocation of resources.

For more guidance, along with all the numbers, see the full infographic Social Media Demographics for Marketers on Social Times’ site.

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.