One of the big questions facing publishers today is how best to approach and manage the trend toward articlization—and most important, how to monetize this new way of delivering content in the mobile world.

To help you make the shift from issue-based publishing to go-anywhere, real-time content delivery, our book picks this month highlight real-world strategies and techniques, overviews of the various digital platforms, pointers on designing for mobile, and much more. Whether you’re just starting out or well down the path of reinventing the way you reach your audience, these recommended reads can be valuable resources as you connect all the pieces.

Articlization Book Picks

Does It Work cover

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing by Shane Atchison and Jason Burby

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? This revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.


Mobile First cover

Mobile First by Luke Wroblewski

Former Yahoo design architect and co-creator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle-tested techniques will make you a master of mobile, and improve your non-mobile design, too!



Content Everywhere cover

Content Everywhere: Strategy and Structure for Future-Ready Content by Sara Wachter-Boettcher

Care about content? Better copy isn’t enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. “Content Everywhere” will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.


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The Mobile Commerce Revolution: Business Success in a Wireless World by Tim Webster and Tom Hayden

Mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies and technologies: from responsive web design and location-based tactics to mobile payment systems. This guide is packed with indispensable data and cutting-edge case studies to help take you from planning to action to profit.


Mobile User coverMobile User Experience: Patterns to Make Sense of It All by Adrian Mendoza

This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible.


If you’d like to share something you’ve read, drop us a note.  And keep up with the latest industry news coverage by signing up for our This Week in Publishing emails and monthly Innovations newsletter.

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.