One of the big questions facing publishers today is how best to approach and manage the trend toward articlization—and most important, how to monetize this new way of delivering content in the mobile world.
To help you make the shift from issue-based publishing to go-anywhere, real-time content delivery, our book picks this month highlight real-world strategies and techniques, overviews of the various digital platforms, pointers on designing for mobile, and much more. Whether you’re just starting out or well down the path of reinventing the way you reach your audience, these recommended reads can be valuable resources as you connect all the pieces.
Articlization Book Picks
Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing by
In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? This revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.
Mobile First by
Former Yahoo design architect and co-creator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle-tested techniques will make you a master of mobile, and improve your non-mobile design, too!
Content Everywhere: Strategy and Structure for Future-Ready Content by
Care about content? Better copy isn’t enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. “Content Everywhere” will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
The Mobile Commerce Revolution: Business Success in a Wireless World by
Mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies and technologies: from responsive web design and location-based tactics to mobile payment systems. This guide is packed with indispensable data and cutting-edge case studies to help take you from planning to action to profit.
Mobile User Experience: Patterns to Make Sense of It All by Adrian Mendoza
This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible.
If you’d like to share something you’ve read, drop us a note. And keep up with the latest industry news coverage by signing up for our This Week in Publishing emails and monthly Innovations newsletter.
Posted by: Margot Knorr Mancini
