Who’s winning the race? The news business is undoubtedly changing—and rapidly—as more and more readers turn to social media to find the stories of the day. Publishers of all sizes are responding to this shift, with varying strategies and varying degrees of success, according to data highlighted in this week’s infographic.

As our pick from Buzzstream and Fractl shows, big news outlets posting large volumes of content far outpace smaller new media companies when it comes to number of followers on top networks like Facebook and Twitter. But it also notes that whether in the niche or bulk category, publishers are increasingly finding success on emerging platforms like Instagram as well.

For more details, check out Social Times for the full infographic Who Are the Most Social Publishers in 2015?

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.