Quality counts. It doesn’t matter how much content you churn out—if it isn’t high quality and relevant to your audience, you’re wasting your time and (often scarce) resources.

We discovered an infographic from Express Writers that’s packed with information that can help you ensure a return on investment, highlighting why quality assurance is critical, how to avoid pitfalls, steps to guaranteeing great content every time, and much more.

According to our pick, it starts with expert writers and knowing what content types are most appealing to your audience. Then, among other considerations, it’s important to know what your competitors are doing and to make sure your content gets seen by at least two critical eyes so that it’s polished and free of spelling and grammar errors before publication.

For more pointers, see the full infographic How to Make Sure Your Brand Is Publishing High Quality Content.

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Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.