What works for you? As the Seriously Social blog points out, social media management tools can’t take the place of a solid strategy and good planning, but they can boost your productivity and increase the effectiveness of your social media activities. Question is, which is best?

This week’s infographic pick, created by Seriously Social and G2 Crowd, looks at four popular options: Hootsuite, Sprout Social, AgoraPulse, and Sendible. Based on an analysis of user reviews, it ranks the tools across eight criteria, including user satisfaction, product direction, support, and usability. It also shows that while Hootsuite has the most market share, it doesn’t take the top spot in all categories.

See The 4 Best Social Media Tools of 2015 for all the results, and thanks to Social Times for the post!

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.