What’s hot? Marketers looking to engage with online audiences are loving paid social media advertising, with budgets projected to grow to $19.8 billion by year’s end and $24.2 billion by 2016.

According to this week’s infographic from social marketing firm MyClever, Facebook is taking in 75% of that spending, putting it far ahead of Twitter at 8%. Instagram, Pinterest, and SnapChat are all developing paid ad models as well, with Instagram emerging as an engagement engine and Pinterest focusing on e-commerce. Meanwhile, Snapchat is attracting large numbers of young mobile users.

To find out the best ways to target your content to these social audiences and more, see the full infographic Paid Social: The Biggest Gig in Town on Social Times’ site.

Want to see more infographics? Check out our blog and sign up for TFP’s This Week in Publishing newsletter, which highlights our weekly industry news picks and tips to help you stay informed. Have you seen an infographic out there that you think we should include? Drop us a note!

Posted by: Margot Knorr Mancini

A thought leader in the publishing industry, Margot Knorr Mancini has helped numerous publishers redefine their missions to become nimble content generators with the ability to repurpose content easily and efficiently. As Founder & CEO of Technology for Publishing, her analytical mind allows her to remain a step ahead of the industry, recognizing early trends and developing pivotal best practices.